Build and launch a real Shopify store from scratch — set-up, product optimization, essential settings, and how to get it listed on Google Shopping via Merchant Center.
Introduction
Welcome to the Shopify Masterclass
Lesson 1 of 3 within section Introduction.
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Course Roadmap and Learning Objectives
Lesson 2 of 3 within section Introduction.
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Tools and Accounts You Will Need
Lesson 3 of 3 within section Introduction.
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Getting Started with Shopify
Create Your Shopify Account
Lesson 1 of 4 within section Getting Started with Shopify.
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Choose the Right Shopify Plan
Lesson 2 of 4 within section Getting Started with Shopify.
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Explore the Shopify Dashboard
Lesson 3 of 4 within section Getting Started with Shopify.
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Configure General Store Settings
Lesson 4 of 4 within section Getting Started with Shopify.
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Build Your Shopify Store
Choose and Install a Shopify Theme
Lesson 1 of 5 within section Build Your Shopify Store.
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Lesson 2 of 5 within section Build Your Shopify Store.
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Lesson 3 of 5 within section Build Your Shopify Store.
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Lesson 4 of 5 within section Build Your Shopify Store.
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Build High-Converting Product Pages
Lesson 5 of 5 within section Build Your Shopify Store.
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Add and Optimize Products
Lesson 1 of 4 within section Add and Optimize Products.
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Lesson 2 of 4 within section Add and Optimize Products.
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Variants, Inventory and Pricing
Lesson 3 of 4 within section Add and Optimize Products.
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Product SEO Best Practices
Lesson 4 of 4 within section Add and Optimize Products.
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Essential Store Settings
Lesson 1 of 4 within section Essential Store Settings.
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Set Up Shipping and Delivery
Lesson 2 of 4 within section Essential Store Settings.
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Configure Taxes and Markets
Lesson 3 of 4 within section Essential Store Settings.
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Lesson 4 of 4 within section Essential Store Settings.
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Google Merchant Center
Create a Google Merchant Center Account
Lesson 1 of 5 within section Google Merchant Center.
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Verify and Claim Your Website
Lesson 2 of 5 within section Google Merchant Center.
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Connect Shopify with Google Merchant Center
Lesson 3 of 5 within section Google Merchant Center.
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Upload Products Successfully
Lesson 4 of 5 within section Google Merchant Center.
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Lesson 5 of 5 within section Google Merchant Center.
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Launch Google Shopping
Create Your First Google Shopping Campaign
Lesson 1 of 3 within section Launch Google Shopping.
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Campaign Settings and Budget
Lesson 2 of 3 within section Launch Google Shopping.
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Launch and Monitor Performance
Lesson 3 of 3 within section Launch Google Shopping.
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Course Project and Next Steps
Final Store Launch Checklist
Lesson 1 of 3 within section Course Project and Next Steps.
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Common Shopify Mistakes to Avoid
Lesson 2 of 3 within section Course Project and Next Steps.
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Course Wrap-Up and Next Steps
Lesson 3 of 3 within section Course Project and Next Steps.
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